Today is officially my first day as a freelance business and marketing consultant and, whilst busying myself with this blog, I have also been conducting some SEO analysis work for my previous employer and first client, E3 Group.

I have been working on E3 Group’s SEO strategy for nearly four years now, securing page one results for competitive key-phrases such as “entertainment agencies” and “celebrity hire“. I have seen the number of visits to E3’s website quadruple over the last three years and I am currently compiling a report which indicates how, amongst other things, over 50% of the traffic is brought in by clickthrough from organic (”non-paid”) listings.

This increase in organic clickthrough has enabled me to advise my former employers that they can look at reducing their spend on paid search. Music to their ears and a nice start to my consultancy!