WordPress and SEO A Step-By-Step Guide to Small Business SEO In part seven of this guide I covered the topic of content management systems and the options available for internet start-ups. I concluded that WordPress is an ideal solution for many small to medium size business websites, especially where SEO is on the agenda. So, in this stage of my guide, I will be covering the topic of Wordpress and SEO in more detail; looking at the benefits of the system and ways to fine tune it for search engine success. To go back to the start of my guide click here. Advantages...
Read MoreContent Management Systems A Step-By-Step Guide to Small Business SEO Following on from Part Six: Site Architecture, this stage of my guide covers the considerations that start-up internet businesses should take when implementing a CMS (content management system). Choosing the wrong CMS is potentially fatal for your SEO plans, so I will cover here some of the recommended options and their benefits. To go back to the start of my guide click here. Open Source Content Management Systems Open source content management systems are an ideal solution for the vast majority of internet start-ups and small business websites with SEO on the agenda....
Read MoreSite Architecture and SEO A Step-By-Step Guide to Small Business SEO A website’s architecture is fundamental to search engine marketing efforts so, in this stage of my guide, I’ll be covering some of the important technical considerations that should take place before your website is built. This article is most relevant to those planning internet start-up businesses, however, established small to medium size businesses may find this useful for reviewing existing websites. This article follows on from Part Five: Web Design and SEO. You can follow this guide from the start by reading my introduction. Technical Set-up When briefing a web designer or development...
Read MoreWeb Design and SEO A Step-By-Step Guide to Small Business SEO Ok, so if you've followed my guide from the start, by now you've: organised your hosting, chosen your domain and thought about your SEO plan. So the next step is to think about the actual design of your website. Good web design is a crucial element to success with your users and customers and as a result with the search engines too so, in this stage of my guide, I will be covering some of the important considerations that need to be taken before a web designer or development team is...
Read MoreSEO Planning A Step-By-Step Guide to Small Business SEO In this part of my guide, I’ll be covering the important SEO planning and goal setting decisions that need to be taken before a new website launches. This article is particularly relevant to those who are planning a new internet based business, although other established small to medium size online businesses may find this information useful for reassessing targets and goals. This article follows on from Part Three: Domain Names. You can follow this guide from the start by reading my introduction. There are a variety of approaches that can be taken when it...
Read MoreDomain Names and SEO A Step-By-Step Guide to Small Business SEO For part three of my guide, I’ll be covering domain names and SEO; looking at the things to consider when selecting a domain. This advice is aimed at internet start-ups who are still in the planning phase of developing a website with the intention of optimising it for the search engines. This article follows on from Part Two: Web Hosting. You can follow this guide from the start by reading my introduction. Descriptive Domains Small business start-ups can give themselves a slight competitive advantage by using descriptive terms as both their company...
Read MoreWeb Hosting and SEO A Step-By-Step Guide to Small Business SEO Following on from my introduction, part two of my guide is all about web hosting and SEO. Choosing the right web hosting solution is an important starting stage for a new online business and I will cover the reasons why this has SEO ramifications. This guide assumes that you have not yet produced the website you plan on optimising for the search engines. Those who have an existing website may wish to skip this stage, although I would recommend to anyone uncertain about their current or planned web hosting solution to...
Read MoreA Step-by-Step Guide to Small Business SEO By James Hubbard You can view the full contents of this guide here. With this step-by-step guide to small business SEO (search engine optimisation), I hope to provide an easy to follow yet detailed and comprehensive account of everything an internet start-up or established small to medium size business needs to do to ensure their chances of success in the search engines and online in general. This guide is written based on my own 6+ years experience of optimising websites for my employers and clients. I have helped many small businesses to achieve page 1 results...
Read MoreGuide Contents A Step-By-Step Guide to Small Business SEO Click the orange links to be taken to the corresponding chapter of this guide. Part One: Introduction Part Two: Web Hosting and SEO Part Three: Domain Names and SEO Part Four: SEO Planning Part Five: Web Design and SEO Part Six: Site Architecture and SEO Part Seven: Content Management Systems Part Eight: Wordpress and SEO Part Nine: Key-phrase Research Part Ten: Targeting Local Search Part Eleven: Competitor Benchmarking Part Twelve: Web Analytics and SEO Part Thirteen: Sitemaps Part Fourteen: Launching New Websites Part Fifteen: On-page Optimisation Overview Part Sixteen: Content Generation & Formatting Part Seventeen: Optimising Meta Titles and Descriptions Part Eighteen: Off-page Optimisation Overview Comments? Have any...
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