It has been an eventful year in terms of developments in search engine marketing. E-consultancy have just published their review of 2009, which features some interesting interviews with leading figures in the search sector. Some of the most impacting changes include:

The Launch of Bing

A huge improvement on Live Search, Bing is now generating noticable traffic to my clients’ websites where its predecessor failed to make an impact. Bing could possibly be a genuine competitor to Google in the future.

Google Real-Time Search

Skilled social media marketers can now converge fully with search engine marketing practice through Google’s ground breaking introduction of Real-Time search.

Increased Personalisation

Results based on user preference will make the work of SEO’s increasingly complex in 2010, although the delivery of quality content will remain an important fundamental.

View E-consultancy’s interviews here for further opinions and insight.